Thursday, December 03, 2009

Thursday Night Marketing News from Mediapost

I saw the KFC Ad last night...

by Karlene Lukovitz
Kentucky Grilled Chicken is a permanent addition to KFC's menu (although pricing may change). Furthermore, the Yum Brands QSR, which is shooting to "own" the grilled chicken segment, has a full line of KGC menu items in the product pipeline, according to KFC spokesperson Rick Maynard. ... Read the whole story > >
by Karl Greenberg
Chairman Ed Whitacre takes the vacant post as acting CEO until a replacement can be found, although a spokesperson insisted that Whitacre has no long-term intentions for the job. Meanwhile, Bob Lutz stays on as the company's vice chairman of marketing and communications. While many inside and outside of the company expressed surprise, many analysts were expecting Henderson's departure. ... Read the whole story > >
by Tanya Irwin
The six-episode series aims to entertain moms and kids while helping them incorporate vegetables and balanced eating habits into their families' diets. It will feature a veggie-of-the-month with weekly videos, information, tips and as well as interactive experiences. Jennie Garth will showcase each veggie and also receive recipe advice from restaurant chefs and veggie experts. ... Read the whole story > >
by Sarah Mahoney
A much happier sound, of course, is the steady cha-ching coming from online retailers. ComScore reports that in November, shoppers have spent $12.26 billion online, a 3% gain from last year, and that spending on Cyber Monday hit $887 million, up 5%. That total, it says, matches the heaviest online spending day on record -- Dec. 9, 2008. ... Read the whole story > >
by Sarah Mahoney
The Gap's Traveling "Cheer" squad -- a dozen professional dancers and drummers -- started handing out swag and coupons in New York, and is now bound for Chicago, L.A., and San Francisco. The company says the bus tour is part of its holiday campaign, celebrating this year's "classic cozy cabin" collection. ... Read the whole story > >
by Aaron Baar
Having the latest and greatest phone -- a key marketing tactic of the carriers -- is still the way to get subscribers to switch plans. According to the publication, 38% of consumers who switched phones in the past two years did so to get the phone they wanted. More than a quarter of them (27%) went shopping with a specific phone in mind. ... Read the whole story > >
Coors Light Sponsors Daddy Yankee Events

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