Tuesday, November 24, 2009

Tuesday Night Marketing News from Mediapost

Click to read more:

by Sarah Mahoney
Wal-Mart Stores, Best Buy, Target, JCPenney and Kohl's are already blaring their best prices online, offering lots of cross-channel options that make it easier for shoppers to choose store, web, or both. (JC Penney, which has vowed this will be its biggest Black Friday sale ever, is even pushing the insomniac envelope, opening stores at 4 a.m.) ... Read the whole story > >
by Aaron Baar
"We're going into the selling season and we wanted to reframe the Westinghouse brand," Rey Roque, vice president of marketing at Westinghouse Digital Electronics, tells Marketing Daily. "The Westinghouse brand has always represented the best technology for the best value. We feel the new TV campaign is going to drive that message home for the holidays." ... Read the whole story > >
by Karlene Lukovitz
Total marketing and selling expenses decreased by 7.5%, to $284 million compared with $307 million in the prior year, which included significant advertising costs associated with major soup initiatives. Lower advertising costs also reflected a reduction in media rates and a shift to trade promotion, according to Campbell. ... Read the whole story > >
by Sarah Mahoney
"Consumer commitment to green living is very stable," Tim Kenyon, senior analyst for GfK's consumer trends division, tells Marketing Daily. "But if products are too expensive, they will find other ways to express that commitment. They may buy fewer green products, but they'll do things like cut their energy costs or reduce consumption." ... Read the whole story > >
by Tanya Irwin
The campaign will reunite actors Chevy Chase and Beverly D'Angelo to recapture the spirit of the 1980s comedy classic, "National Lampoon's Vacation." Created by agency of record Publicis in the West, the 30-second spot breaks on CBS' Super Bowl XLIV on Feb. 7. It will also include print and online media. The multimedia buy is still being developed. ... Read the whole story > >
Packaged Goods
by Karl Greenberg
The new educational Web site under the Disney banner is a bit like Martha Stewart for moms and kids. "The Possibility Shop" includes original video content produced by The Jim Henson Company and featuring actress and writer Courtney Watkins as proprietor of an arts and crafts shop. ... Read the whole story > >
Atari Relaunches Web Site With Free Games

Sphere: Related Content

No comments: