Monday, November 23, 2009

Monday Night Marketing News from Mediapost

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by Aaron Baar
According to YouGovPolimetrix's BrandIndex, buzz for both companies has increased in the two weeks between Nov. 2 and Nov. 19. At the beginning of the period, AT&T's buzz was at about 7.7, while Verizon's was around 21.3. By the end of the time period, AT&T's had risen to 14, while Verizon's had risen to 32.3. ... Read the whole story > >
by Karlene Lukovitz
"Throwing a lot of money at a small research team leads to hopping from study to study and inability for the organization to absorb the data," says Mary Egan, a New York-based Boston Consulting Group partner. "It's like drinking water from a fire hose." To make the most of spending, companies need to adjust the mix of tactical versus strategic work and invest in synthesizing the results, the report concludes. ... Read the whole story > >
Financial Services
by Tanya Irwin
"With recent green shoots of economic recovery, card issuers feel more confident about the future," says Mintel Comperemedia's Andrew Davidson. "I anticipate that this winter will mark the start of a turnaround in credit card direct marketing that will be sustained through 2010. This could very well be the beginning of the end for credit card direct mail declines." ... Read the whole story > >
by Sarah Mahoney
"People can be from exactly the same demographic group, yet have very different feelings and plans. Some -- about 20% -- have really enjoyed discovering their new frugality. And for some, it's been miserable. We wanted to look not just at the ways consumers curbed spending, but how they felt about them, and how effective they felt they were." ... Read the whole story > >
by Karl Greenberg
One strategy will involve focusing on solving gasoline-engines' weak points, such as low-RPM driving, where a car starts at zero to develop initial momentum. That is where hybrid vehicles save gas, since they power a vehicle entirely on electricity to get going. Mazda's Robert Davis also hinted at the possibility that the company may see diesel in its future. ... Read the whole story > >
by Karl Greenberg
Auto industry observers have predicted for years that, as automakers get closer and closer to each other in terms of vehicle quality and durability, attributes like looks, vehicle performance, features and gadgets will play a bigger role in consumers' decisions about brands and vehicles. ... Read the whole story > >
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