New Ad Campaigns

Wednesday, November 25, 2009

New Ad Campaigns

Looks like Amy is getting ready for Turkey Day by sending this out early today:

Thanksgiving ads. And caffeine, to cancel the effects of turkey's tryptophan. Let's launch!

Caribou Coffee launched its first-ever TV spot to support the launch of its mochas, chocolate lattes, hot chocolates, specialty beverages and cold drinks made with white, milk or dark Guittard chocolate. "Get Real: Chocolate" stars two pompous marionettes having a shallow conversation. Their moods are enhanced once they see a mall patron and their Caribou Coffee purchase. "Why don't we ever get Caribou Coffee?" asks one bobble head. "Because we're not real," responds the other. See the ad here. A print ad, shown here, features three cups of solid chocolate and four chocolaty drink options available at Caribou Coffee. Colle+McVoy created the campaign.

This spot is reminiscent of Smirnoff's " Tea Partay," with a Thanksgiving theme. "The Sexy Pilgrim" is a 2:45 second video where Thanksgiving receives high praises, as does protein. The film promotes Muscle Milk, a bodybuilding sports drink. Thanksgiving between the Pilgrims and Indians begins with the head Pilgrim sharing the things he is thankful for. "You're Welcome," replies our rapping Pilgrim, and so begins his quest to be "thanked" -- by anyone and everyone. Our rapping Pilgrim manages some funny lines like, "Yo pretty lady, you like the cut of my sock, my Pilgrim cape, this Pilgrim rock?" and "Iceland, you got some snowy skies, you're gonna thank me for making your mercury rise." Watch it here. In addition, viewers can download the song and print a product coupon to save 50 cents. Pereira & O'Dell created the video.

PETA Saying "grace" before Thanksgiving dinner is nothing close to normal in an ad for PETA Los Angeles. A family of multiple generations sits down for Thanksgiving dinner. A young girl is asked to say grace, and her list of things to be thankful for throws her family for a loop: "And special thanks for all the chemicals and dirt and poop that's in the turkey we're about to eat. Oh, and thank you for rainbows. Amen," ends the young girl's version of grace, seen here. Matter, Los Angeles created the ad, produced by Über Content and edited by Arcade Edit.

A video created for Piggly Wiggly to be spread through social media channels was such a hit that's it's getting a media buy. Who can resist a turkey with pick-up lines like, "If you could rearrange the alphabet, would you put U and I together?" A trio of lame come-ons is successfully used on three women. The voiceless Casanova is not Brad Pitt or Michael C. Hall; it's a sunglasses-wearing turkey. "You can't say no to a free turkey," says the voiceover. At Piggly Wiggly, consumers can get their Thanksgiving turkey free with five Greenbax. See the ad here, created by Rawle Murdy.

Looney Advertising wants to bring Thanksgiving back to the forefront of national holidays, while simultaneously disposing of rotting pumpkins. The Great American Pumpkin Roll requires little to no athletic prowess, just a rotting pumpkin and a hill to roll it down. Decorated pumpkins are a plus, so get to work!

Random iPhone App of the week: HotOrNot.com, the site where visitors rate members on a score of 1 to 10, launched an iPhone app that takes the concept of the site and combines it with the card game War. HOTorNOT WAR doesn't use kings and queens in its deck of cards; it uses actual "hotties" found on HotorNot.com. To play, users must download the free app, log in, and either challenge friends or play against the dealer. The app was built in-house.