Expectations

Seth Godin's advice for all of us.

Apply it to your business life, and during your time with family and friends on Thanksgiving today:

Benefit of the doubt

It's almost impossible to communicate something clearly and succinctly to everyone, all the time.

So misunderstandings occur.

We misunderstand a comment or a gesture or a policy or a contract.

And then what happens?

Well, if we're engaged with someone we like or trust, we give them the benefit of the doubt. We either assume that what they actually meant was the thing we expected from someone like them, or we ask about it.

If we're engaged with a stranger or someone we don't trust, we assume the worst.

The challenge, then, is to earn the benefit of the doubt. How many of your customers, prospects, vendors, regulators and colleagues give you the benefit of the doubt?

If you worked at it, could you make that number increase?

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