Even though I had the day off today, the Mediapost folks didn't...
Research
by Aaron Baar "We were surprised by the fact that Miley Cyrus and William Shatner, two very different celebrities at the opposite end of the age spectrum, had the same scores," Ann Green, senior vice president of marketing solutions for Millward Brown, tells Marketing Daily. "We [also] found some major stars scored lower than you would think simply because they weren't as high on likeability or affinity." ... Read the whole story > >
Retail
by Karl Greenberg
Tighter spending cut across gender, age, household income, race and ethnicity, and households with and without children. But there were some differences: women are more likely than men to be motivated to tighten further, and their roles as family shopper and financial manager have become particularly important in the current recession. ... Read the whole story > >
Beverages
by Karlene Lukovitz Mintel confirms that domestic wines have proved somewhat recession-proof. And thanks in large part to prices that are still on average 35% lower than imports, domestics dominate the market more heavily than ever, accounting for nearly 75% of wine sales by volume last year. ... Read the whole story > >
AT&T Offers Text Messaging To Santa
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