Customers are bombarded with so much conflicting and contradictory product information, the element of trust has become the indispensable ingredient for increasing sales to present customers. Constantly look for things you can do that advance the level of trust. It tells customers you're looking out for their interests beyond just the sales transaction. It tells customers that they're more than just another transaction to you. Source: The Alexander Group, a market research and executive search firm (www.thealexandergroup.com)
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Daily Sales Tip: The Critical Role of Trust
Saturday, November 28, 2009
Trust - How to Build it
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