Food & Financial stuff today:
by Karl Greenberg Sun Life Financial pokes fun at its relative anonymity among consumers with its first integrated, national ad campaign: "Get to Know Sun Life." ... Read the whole story > >
by Sarah Mahoney
Just in time for the turn of the calendar page, discount retailers are cutting holiday prices, making the kind of offers normally reserved for Black Friday. ... Read the whole story > >
by Karlene Lukovitz Starbucks' decision to merge its year-old, $25-per-year Gold rewards card and its lower-level card into a single, frequency-driven rewards program signals a shift to a more customer-centric corporate strategy. ... Read the whole story > >
by Aaron Baar
Long the online destination for bargain hunters, eBay is moving from the virtual to the real world this holiday season, conducting a 12-city tour with a Mobile Boutique, as well as a popup retail spot in Manhattan to showcase the breadth and depth of items found at the online site. > ... Read the whole story > >
by Karlene Lukovitz A cause marketing effort by Sara Lee Deli seeks to attract new Twitter followers while also fighting hunger. ... Read the whole story > >
by Karl Greenberg
If Ford is in turnaround mode, it seems to have tightened its turning radius. The company, which reported solid results for the third quarter, is also brightening its outlook for the full-year 2011 performance from "break even" to "solidly profitable." If that's the case, it will be the first profitable year for the automaker since 2005. ... Read the whole story > >
Harley-Davidson Salutes America's Military
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