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by Karl Greenberg On Oct. 29, Ford had its new Taurus SHO (Super High Output) featured in a late-night comedy sketch. Both the car and Amy Marentic, Ford's Taurus marketing manager, appeared on Conan O'Brien's "The Tonight Show" in a skit that lasted for about eight minutes and was very close to a commercial for the Taurus. ... Read the whole story > >
by Sarah Mahoney
Brick-and-mortar luxury retailers may be in a slump as big as the QE2, but business is booming in the online private sale sector. "We're really entering round two of this business, as consumers become increasingly aware of this new channel, and more brands start to recognize the benefit," Paul Hurley, CEO of Ideeli, one of the largest members-only sites, tells Marketing Daily. ... Read the whole story > >
by Karlene Lukovitz Splenda saw better-than-expected results from using a Facebook page dedicated to its new product, Splenda Mist No Calorie Sweetener, to distribute product samples and gather both feedback and demographics and other information from consumers, according to information supplied to Marketing Daily by Facebook. ... Read the whole story > >
by Karl Greenberg
Diana Nhan, senior market analyst for Mintel GMN, said the U.S. cold, cough and throat remedy market saw a 13.4% spike in sales in 2005, when the avian flu dominated media stories. "Already, swine flu has received equivalent media exposure, and many Americans are worried about the virus," she says. "I wouldn't be surprised to see a similar trend-busting increase in U.S. cold, cough and throat remedy sales for 2009 and the early part of 2010." ... Read the whole story > >
by Aaron Baar Consumers are seeing far fewer credit card offers in their mailboxes, and the offers are far less attractive than they've been in recent years, according to Mintel Comperemedia. "Since the economy has started to unwind, issuers have tried to pull back," Andrew Davidson, Mintel Comperemedia SVP, tells Marketing Daily. "In addition to adjusting their direct marketing strategy by sending less mail, they're raising rates and fees on existing and new cards." ... Read the whole story > >
SIN Vitality Drink Has Halloween NYC Club Intro
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