Friday, November 06, 2009

Friday Night Marketing News from Mediapost

Wrapping up the week? Here's the latest from Mediapost.

However, there will be 3 new updates Saturday and 4 on Sunday if you want to check back!

by Sarah Mahoney
Leading retailers say October turned out to be unexpectedly solid. The International Council of Shopping Centers, which tracks leading chains around the U.S., says its index gained 2.1% for the month, the strongest gain in 15 months. ... Read the whole story > >
by Karl Greenberg
Walt Disney World Resort's "Wide World of Sports" complex is hoping for a booster shot from a new partnership with another Disney Co. property: ESPN. The effort, launching Feb. 25, puts the ESPN brand everywhere in the complex, while putting events hosted there on ESPN. ... Read the whole story > >
by Karlene Lukovitz
Patrón Tequila is using a 225-foot-tall billboard in mid-Manhattan to congratulate the New York Yankees on their 27th World Series win. ... Read the whole story > >
by Aaron Baar
SeeHere.com, the year-old photo sharing site created by FujiFilm, is branding itself as the "Home of the Free" with a new cause-marketing effort that helps an organization that builds homes for severely injured veterans. ... Read the whole story > >
by Karl Greenberg
Hyundai Motor America is, for the first time, advertising on a Times Square billboard. The cube-shaped sign at 2 Times Square has two LED screens showing video content, flanked on each side by two banners. The ad features the automaker's Genesis Coupe. ... Read the whole story > >
by Tanya Irwin
The Allstate Foundation is teaming up with Scientific Social Solutions to launch "Crash! The Science of Collisions" program in New York State. The program coordinator says the program's effectiveness in changing teen risk-taking is "profound." ... Read the whole story > >
Nokia Partners With Island Def Jam, Universal Music

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