Thursday, November 05, 2009

Thursday Night Marketing News from Mediapost

Click on the headlines...

Automotive
by Karl Greenberg
Chrysler, under the aegis of Fiat since early this year, revealed its five-year plan during an all-day event at its Auburn Hills, Mich. headquarters on Nov. 4. ... Read the whole story > >
Automotive
by Karl Greenberg
Ralph Gilles -- formerly Chrysler's wunderkind designer and the force behind vehicles like the Chrysler 300 -- is now president and CEO of the Dodge brand, and he admits he has his work cut out for him. ... Read the whole story > >
Hospitality
by Tanya Irwin
The Kayak.com travel search engine is hoping to "flip" from a well-kept secret among frequent travelers to a tool used by mainstream travelers every day. ... Read the whole story > >
Retail
by Aaron Baar
It's been said that "it's better to give than receive." JC Penney is looking to prove that with its holiday marketing effort that highlights the "Joy of Giving." ... Read the whole story > >
Food
by Sarah Mahoney
After a year of steadily shaking up consumer habits in the supermarket, the recession has produced some clear winners -- and new research from Nielsen shows that most of them are on the edges of your local grocery store. ... Read the whole story > >
Food
by Karlene Lukovitz
Kraft Foods Inc.'s Q3 '09 net revenues declined 5.7% to $9.8 billion, as a result of unfavorable currency effects and divestitures. In addition, for the same reasons, the company lowered its organic net revenue growth projection for the full year from 3% to 2%. ... Read the whole story > >
Harley Taps Davie Brown For Product Placement

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