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Restaurants
by Karl Greenberg The MySpace page will host a banner ad, and KFC will do PR outreach to promote the brand ambassador program. "The program is also featured on kfc.com, and we will be reaching out to the more than two million members of the Colonel's Club email list," said a company spokesperson. ... Read the whole story > >
Retail
by Sarah Mahoney
"It's not so much that Kmart is being called out for the inaccuracy of saying the product is biodegradable," says Liz Gorman, VP of corporate responsibility for Cone Inc., a leading brand strategist. "It's saying that the way most people dispose of paper plates, they'll never have a chance to." ... Read the whole story > >
Retail
by Aaron Baar The Sears-owned hardware brand is launching a Father's Day promotion in which the company will be giving 10 fathers $1,000 worth of Craftsman tools, and they've enlisted Archie Manning (father of Eli and Peyton) to help decide the winners. ... Read the whole story > >
Food
by Karl Greenberg
Mintel says companies must figure out a way to overcome price and skepticism and that consumers are looking for a magic bullet in functional food. "Look to Europe and the East for ideas for the next functional ingredient," says Mintel's Lynn Dornblaser. "But be mindful of how it should translate to your market." ... Read the whole story > >
Strategy
by Tanya Irwin This year's guide is expected to be even more popular since more consumers are opting for "staycations" this summer, which is likely to result in a bump in park visitations. Recent research points to other important business trends: corporate cause sponsorship budgets are holding strong, and the support of socially responsible programs has a proven impact on a company's bottom line. ... Read the whole story > >
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