Thursday nighters from Mediapost:
Technology
by Aaron Baar Two videos, which went live on high-profile video sites as well as social media spaces on Wednesday, are done in a public service announcement style in which Dean Cain (former Superman of "Lois & Clark") acts as a knowledgeable spokesman about new Internet afflictions such as "F.O.M.S" (Fear of Missing Something). ... Read the whole story > >
Retail
by Sarah Mahoney
"We've reduced the number of SKUs, and increased in-store marketing. And we're striving to eliminate rebates, coupons, sweepstakes, and gift cards. We don't have to want consumers to have to do something else to save money when they leave the store, like fill in a rebate card," says Craig Menear. The chain is also focusing more on Hispanic marketing, including recruiting more Hispanic associates. ... Read the whole story > >
Financial Services
by Tanya Irwin The campaign, which launches this week, includes a social media push in which Kevin Salwen, former reporter, columnist, and national small business editor at The Wall Street Journal, will lead live Q&A sessions in Yahoo Answers -- giving small business owners a chance to get free advice. ... Read the whole story > >
Retail
by Karl Greenberg
The channel is intended to counter the horrors of modern life by offering up a bromidic palette of stories, photos and videos from around the world: a pair of seniors ties the knot; a boy discovers a seven-leaf clover; and a two year old has a stellar IQ. The companies say the new site is there to "help consumers remember that good news does exist." ... Read the whole story > >
Research
by Karlene Lukovitz The dominant behavior for all American adults, across income levels, is to find a few alcohol brands that they like and continue to choose from among those, according to a new report from research firm Mintel, "Alcohol Consumption in Bars and Restaurants." ... Read the whole story > >
Social Media
by Mark Walsh
Starting at midnight Eastern time on Saturday, Facebook's more than 200 million users will be able to personalize the URLs for their profiles, the company announced Tuesday. By rolling out so-called vanity URLs, the company aims to make it easier to find people and brands on Facebook via search engines, while potentially boosting its own traffic as well. ... Read the whole story > >
Food
by Karl Greenberg
The effort includes consumer content elements, whereby people can upload photos of themselves and then insert them into the webisodes as either Rhett Butler or King Kong. They can also email their personalized webisodes to their friends and post them to social networking pages. A promotional element dangles a week-long trip to Hollywood and $5,000 cash. ... Read the whole story > >
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