Back home after a 7 day 2000 mile drive. So we're back to nightly Marketing News updates from Mediapost. Read and click!
Entertainment
by Aaron Baar As part of the promotion, PepsiCo has teamed with WoW creator Blizzard Entertainment to offer a promotion in-game "battlebot" that can be downloaded by players in a microsite off the main www.warcraft.com site. In addition, PepsiCo will launch a "Choose Your Side "promotion, in which it will give away a prize every 15 minutes all summer. ... Read the whole story > >
Hospitality
by Sarah Mahoney
It says the emerging country star will perform at its locations around the country, and also serve as the "face of the brand." She'll also be its voice: Guests will hear the young singer's voice on wake-up calls and on-hold messages, and see clips of her on its website. Duncan joins country music stars Phil Vassar and Little Big Town, as well as newcomer KingBilly, as a Red Roof performer. ... Read the whole story > >
Research
by Karl Greenberg The top brands in various market segments are a panoply of premium, niche and mass-market brands, including Honda for automobiles; Subway for fast foods; KitchenAid for appliances; Coca-Cola for beverages; Microsoft for software; Sony for consumer electronics; Southwest for airlines; and Grey Goose for spirits. ... Read the whole story > >
Restaurants
by Karlene Lukovitz
While adults bear personal responsibility for their dining choices, "you can't exercise personal responsibility if you don't have nutrition information when you order," maintained CSPI nutrition policy director Margo G. Wootan, in announcing the awards. ... Read the whole story > >
Transportation
by Karl Greenberg A spokesperson for the Dallas-based airline says the two ads -- one for business-class customers and the other for leisure travelers -- are in Spanish, with a bilingual landing page on the Web site. The effort is via Dallas-based Dieste, the airline's Hispanic AOR for over a decade. Southwest typically does three Hispanic-market campaigns per year. ... Read the whole story > >
Research
by Joe Mandese
Ad spending in the U.S. media tracked by the Nielsen Co. declined 12% during the first quarter of 2009, as compared with the same quarter in 2008. Preliminary figures show the decline amounts to a drop of $3.8 billion in total U.S. ad spending, Nielsen said. ... Read the whole story > >
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