Clickables from Mediapost:
Regulation
by Karl Greenberg "Congress has the power to decide how to regulate the tobacco industry, but it must do so in ways that do not violate the Constitution," says the ANA's Dan Jaffe. Dr. Georges C. Benjamin, executive director of the American Public Health Association, lauded the Senate's passage of the bill, saying, "The legislation will protect the health of Americans, particularly children." ... Read the whole story > >
Automotive
by Karl Greenberg
Auto service retail chain AAMCO is responding to GM and Chrysler's plans to close thousands of dealerships between them in the U.S. with its largest-ever ad campaign, a $30 million push meant to get car owners to look on the bright side of holding onto their current vehicles. ... Read the whole story > >
Electronics
by Aaron Baar The site, www.sharpmlb.com, (which was originally active only during eight-week seasonal promotions) will feature deeper content, including blogs by several active players signed to Sharp promotional contracts (such as the Brewers' Prince Fielder, the Yankees' Joba Chamberlain and the Cubs' Ryan Theriot), and information about promotional appearances. ... Read the whole story > >
Retail
by Sarah Mahoney
"Discount retailers are holding up pretty well, and that's logical and expected," says James Gregory, CoreBrand's CEO. "What surprised us was seeing how beaten up many of the specialty and luxury retailers were." Among the brands that tumbled sharply from their Brandpower ranking the prior year: Abercrombie & Fitch, Macy's, and Tiffany & Co. ... Read the whole story > >
Financial Services
by Karl Greenberg As part of the marketing around its sponsorship of the event, HSBC will be presenting sponsor of The Tennis Channel's two-week-long nightly show, "Wimbledon Primetime," hosted by Bill Macatee. HSBC will run 30-second commercials during tournament coverage, and bank logos will appear on-set, within show graphics and on tagged tune-ins. ... Read the whole story > >
Transportation
by Tanya Irwin
The 30-second spot will run on major Spanish-language TV networks, Univision and Telemundo, among other media. It shows a young Hispanic man earning miles by traveling for business and also by using his American Airlines credit card for store purchases. The spot ends with the tagline: "American Airlines. We know why you fly." ... Read the whole story > >
Food
by Karlene Lukovitz
During a results conference call with analysts, chairman/CEO Rick Wolford confirmed that Del Monte will continue its accelerated marketing investment in fiscal 2010, and continue to focus spending primarily on core brands within snacks, packaged produce and dry pet food. ... Read the whole story > >
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