A little early 'cause I have a Dinner meeting. Enjoy:
Retail
by Sarah Mahoney "Over the past decade, fashion providers went through their satisfaction and quality stages and, by now, most of the clothing produced is pretty undifferentiated," says Brand Keys. "Most products ... are pretty much the same." As a result, that puts more pressure on brands: "Brand meaning has become a surrogate for product differentiation." ... Read the whole story > >
Automotive
by Karl Greenberg
Says the Saatchi representative for the team, "The programs are far deeper in nature than anything we have done before in the social space. They require efforts from both Toyota and the agency to be able to respond quickly and efficiently to consumer conversations. Instead of a launch effort, this is managing an ongoing relationship with enthusiasts and intenders on platforms such as Facebook and Twitter." ... Read the whole story > >
Food
by Karlene Lukovitz A new campaign for French's Mustard promotes more mustard for less money at the same time it establishes a new tag line, "Happy Starts Here." The 40% more offer will be supported by a two-page coupon FSI in mid-May in major newspapers throughout the U.S., as well as featured in the integrated marketing and advertising campaign. ... Read the whole story > >
Beverages
by Aaron Baar
Dos Equis will promote The Interesting Academy through a marketing campaign that will include television, on- and off-premise promotions, public relations and digital advertising. The company will also hold live events in six to-be-determined markets, with programming covering all of the online curriculum. ... Read the whole story > >
Hospitality
by Tanya Irwin "This effort from Wyndham is a creative way to instigate some viral marketing," says Forrester analyst Diane Clarkson. "They've captured some humor with the program title and life ring graphic along with an enticing offer." The promotion is likely aimed at "influencers" who are likely to use social networks and share products or promotions that they like, she said. ... Read the whole story > >
Research
by Sarah Mahoney
"Just as consumers increasingly expect grocery retailers to provide meal solutions rather than [just] meal ingredients, retailers are turning to CPG sales forces to deliver comprehensive product, brand and category strategies," the GMA report says. Companies that aren't focusing on this "talent triage," it says, "risk losing market share." ... Read the whole story > >
Sphere: Related Content
Posts
No comments:
Post a Comment