Courtesy of Mediapost:
Automotive
by Karl Greenberg The most recommended brand was Porsche, with the highest owner recommendation of 91%. "Porsche owners' feelings for their cars run deep; some might call it devotion," says AutoPacific's George Peterson. "Clearly, that is still the case as the Porsche lineup all scored well in this survey." After Porsche were Infiniti, Lexus and Cadillac. ... Read the whole story > >
Food
by Karlene Lukovitz
At-home snack products are being influenced by high-end restaurant trends such as "gastropubs" (pub settings emphasizing bold, upscale nibbles and small portions), cicchetti (Venetian-inspired little snacks, including mini-sandwiches and olives) and izakaya dishes (Japanese sake bar-inspired chicken wings, salted soybeans and grilled short ribs). ... Read the whole story > >
Retail
by Sarah Mahoney The site also includes a sweepstakes, providing a trip for four people to spend five nights at the Crane Resort in Barbados, as well as links to social-networking sites so women can share their suit choices with friends. Lands' End, part of Sears Holding and sold exclusively at Sears stores, has long been beloved by women of a certain for being a bit of bathing suit maverick. ... Read the whole story > >
Automotive
by Karl Greenberg
The ads frame the masters' training tips and lifestyle advice with Altima advertising. J. Schaffer, manager of Nissan marketing, says Nissan is focusing on Altima with the program because the latest Altima is hitting showrooms now and because "it's an important volume brand for us that connects with people who read these titles." ... Read the whole story > >
Technology
by Aaron Baar The effort builds upon the long-running campaign "The best-run businesses run on SAP" by adding the line "It's Time for a Clear New World." With images of clear vistas and clear views into offices and businesses, the campaign is meant to connect the efficiency and flexibility of SAP's software products with the business goals of greater accountability and transparency. ... Read the whole story > >
Research
by Tanya Irwin
"The travel industry pioneered the modern loyalty program," says Colloquy Partner Kelly Hlavinka. "As first movers, they have the accolades -- and the bruises -- as constant reminders of what was started in 1981. Since travel loyalty programs were launched in another acute recession, it's fitting that this current recession should present another major turning point for the future of airline and hotel loyalty programs." ... Read the whole story > >
Telecom
by Laurie Sullivan
Beam me up, Scotty. Verizon Wireless has launched a campaign themed on Paramount Pictures's newly released "Star Trek" movie to promote the Nokia Intrigue 7205 phone and V-CAST. Marketing efforts tap augmented reality technology from Total Immersion to get Trekkies closer to the action. ... Read the whole story > >
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