Wish I had pull-ups when I was a tot. But fortunately, I don't remember those years.
Packaged Goods
by Karl Greenberg Kimberly-Clark has taken a reality-TV approach to explore the joys and stresses of potty training, with a series of documentary-style videos. The effort for Pull-Ups potty training pants centers on a Web site that serves as video channel, blog, social-media site, parent resource center, and of course, Pull-Ups product and special-offer site. ... Read the whole story > >
Food
by Karlene Lukovitz
It is urging Congress to pass legislation requiring a plan to reduce sodium in packaged and restaurant food by half within 10 years. Meanwhile, the National Restaurant Association is "disappointed in CSPI's latest attack on America's restaurants" in light of the restaurant industry's "tremendous strides" on sodium and other issues related to healthy cuisine. ... Read the whole story > >
Restaurants
by Aaron Baar The centerpiece of the campaign is www.mychipotle.com, where customers can submit their favorite Chipotle combinations in a video. "Chipotle is fortunate to have a large base of fanatical customers," says company rep Chris Arnold. "One of the things we're looking to do is leverage their fanaticism and spread the word of what Chipotle is all about." ... Read the whole story > >
Automotive
by Karl Greenberg
This year, the company is boosting its ad budget by half with this effort, which focuses on the elevating the brand rather than touting individual products. The campaign is also a move to appeal to younger couples and families. The effort, "Build for Life," is also the first in five years that includes national TV. ... Read the whole story > >
Food
by Erik Sass Snickers has tapped Inwindow Outdoor to produce eye-catching digital displays in storefronts that complement its national ad campaign, featuring puns and amusing slogans touting the candy bar in Snickers font. ... Read the whole story > >
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