From Mediapost:
Food
by Sarah Mahoney Themed "We are Miracle Whip. And we will not tone it down," TV ads are set to a jangly soundtrack from rock band The Datsuns, featuring people who "proudly embrace the flavor of Miracle Whip without apology," says a Kraft spokesperson. "We will not be quiet," the voiceover says. "We will not blend in." ... Read the whole story > >
Automotive
by Karl Greenberg
Chrysler will redistribute new vehicles and parts to the remaining dealer network. The court has also approved a motion vis à vis Chrysler's agreement with GMAC Financial Services to provide the automotive financing products and services to the company's dealers and customers henceforth. That deal makes GMAC Financial Services the preferred lender in North America. ... Read the whole story > >
Packaged Goods
by Tanya Irwin The multi-media campaign, launched by the company's Professional Food Services Solutions, includes three main characters -- Hamburger, Coffee and Ice Cream -- which give customers a first-hand look at what it is like "going out on Dixie." The campaign includes print, interactive and video elements. Beginning in June, the print ads will appear in vertical foodservice magazines. ... Read the whole story > >
Telecom
by Aaron Baar
The program, which is based on a test the company undertook last year, is the first of its kind for the wireless telecommunications industry. While it's possible competitors might launch similar programs, CMO Alan Ferber says U.S. Cellular is not concerned. "We think our strategy is unique, and our program is built around customer service," he says. "We don't think that's high on our competitors' priority lists." ... Read the whole story > >
Automotive
by Karl Greenberg "We see China and India as key drivers of growth, as vehicles become attainable for an increasing percentage of these countries' huge consumer populations," said Uwe Biastoch, director of global forecasting at Polk. "Like Tata Motors with the recent launch of the low-cost Nano in India, manufacturers that innovate and produce market-specific products will be successful in emerging markets." ... Read the whole story > >
Restaurants
by Tanya Irwin
The company's "Do The World A Flavor" contest gives "Flavor Guru" consumers the chance to "create the perfect ice cream" flavor online. "To take part, just mosey over to our online flavor lab, whip together the ice cream of your dreams and give it an appropriately appealing name. You can design your own pint and send to all your friends, for bragging rights." ... Read the whole story > >
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