from Mediapost:
Automotive
by Karl Greenberg A Chrysler spokesperson says that not much more than a pair of print ads and the promotion will support product placement in the new "Terminator" film; just about everything else has been jettisoned, she says, because of Chrysler's bankruptcy. ... Read the whole story > >
Retail
by Sarah Mahoney
The fifth annual customer service ranking from ForeSee Results, finds that the average satisfaction level of the top 100 e-commerce sites slipped to 73 out of 100, with more than half of the sites registering decreases in customer satisfaction. Only a fifth showed any gains. Amazon hung onto the No. 2 spot. Who was No. 1? ... Read the whole story > >
Spirits
by Karl Greenberg Tecate brand steward Carlos Boughton says the point of a bifurcated campaign was "to keep the same overarching message about character and a flavorful light beer but also that, if we want to give a relevant message to different and distinct groups of consumers, the message needs to be different." ... Read the whole story > >
Restaurants
by Karlene Lukovitz
Perhaps most important in driving the billions of fried food servings ordered each year, these foods are widely available and frequently bundled with now-ubiquitous value-meals. "Fried foods are offered at a reasonable price point that has strong appeal across multiple consumer groups," sums up Technomic's Bob Goldin. ... Read the whole story > >
Automotive
by Karl Greenberg "Historically, the car has been the canvas, but we arrived at this idea of using the cars as the brushes," says GSD&M Idea City's David Matathia. "While the original idea was to use the car to create artwork, over time, our thinking evolved from the final product to the process and, thus, the collaboration." ... Read the whole story > >
Telecom
by Laurie Sullivan
Sprint is expected to take over Google's YouTube home page for 24 hours this week in a groundbreaking ad campaign that highlights a human clock. The campaign, which emphasizes Sprint's "Now Network," will embed user-generated content in the masthead -- a first for masthead ads running on YouTube. ... Read the whole story > >
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