From Mediapost:
Restaurants
by Karlene Lukovitz The restaurant chain's Allnighter concept is being promoted via a campaign dubbed "Creature Comforts," employing "irreverent, tongue-in-cheek content," social media and mobile applications keyed to the target audience, a "new generation of late-night diners who grew up in the fast-food universe." ... Read the whole story > >
Automotive
by Karl Greenberg
"We have made experiential marketing an important part of our communications plan; it's not just an add-on as it was in years past," says Ford's Jeff Eggen. The plan is to hit 100 cities by year-end at events and via impromptu guerrilla-style test drives on streets with high foot traffic, like the Power and Light District of Kansas City. ... Read the whole story > >
Financial Services
by Aaron Baar "Our consumer packaged goods counterparts have long considered moms the gatekeepers to the family," says Ed Gold, State Farm's director of advertising. "And in the insurance world, we have seen an increase in [the presence of] women in the insurance purchase decision in the household. ... We have them come at it from a non-biased standpoint. We don't want them going in and shilling for State Farm." ... Read the whole story > >
Retail
by Sarah Mahoney
A new study from the Food Marketing Institute paints an intriguing picture of the stages consumers go through as they continue to cut back. While they are spending an average of $98.40 weekly on groceries, a slight increase from $97.80 in 2008, they're buying considerably less food, once the year's 5.7% food-at-home inflation rate is factored in. ... Read the whole story > >
Automotive
by Karl Greenberg Events began Monday night in New York's West 4th Street public basketball courts, with a JOE Joseph Abboud/NBA-themed outdoor event unveiling of the collection. In-store integration at JC Penney locations across the country includes appearances by current and former NBA players and a tour to JC Penney locations of the Larry O'Brien Championship trophy. ... Read the whole story > >
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