Clickables from Mediapost:
Automotive
by Karl Greenberg The offer of a $1,000 rebate applies to Corolla, Matrix, RAV4, Camry, Tacoma and Yaris, or any Scion car. Scion digital ads are running now with Toyota ads and other digital elements to come later. "We are doing mostly digital advertising for it, and [dealer-group] print advertising," says Toyota Financial Service's Kerry Rivera. ... Read the whole story > >
Food
by Karlene Lukovitz
The Unilever brand is also encouraging consumers to get in on the act by uploading a photo and face-mapping technology from Oddcast. The software enables them to insert themselves into the classic movie scenes. Personalized webisodes can be emailed to friends or posted on social network pages. ... Read the whole story > >
Telecom
by Aaron Baar The new campaign, which includes television, print and online advertisements, will leverage research conducted by comScore that shows twice as many smartphone users are AT&T customers. A television spot breaking over the weekend shows a businessman checking his email and sending files from a bus. The bus morphs into a harried workplace. ... Read the whole story > >
Financial Services
by Tanya Irwin
The re-branding of the bank, a unit of GMAC Financial Services, is likely an effort to distance itself from its troubled parent, GMAC LLC. GMAC is jointly owned by automaker General Motors and an investor group led by private equity firm Cerberus Capital Management LP (which acquired Chrysler in 2007.) ... Read the whole story > >
Retail
by Sarah Mahoney As more and more chains have seen their credit rating slashed, and many downgraded to junk status, the fears are acute, says Doug Hart, a partner in the retail and consumer product practice at BDO Seidman. "Usually, these trends are like ocean liners, and they don't turn on a dime. But we were surprised by such an enormous shift -- for a concern to shoot from No. 11 to No. 2 -- that's a big shift." ... Read the whole story > >
Automotive
by Karl Greenberg
Mark LaNeve, VP of North American vehicle sales, service and marketing, conducting a conference call from his Cadillac Escalade via OnStar, noted that GM was telling dealers a year in a half in advance, which is a circumstance more pragmatic than humane: Dealers are on five-year contracts, and the next one ends in fall 2010. ... Read the whole story > >
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