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Spirits
by Karlene Lukovitz The "Truth in Vodka" campaign, which urges consumers to focus on what's in the bottle rather than pay inflated prices to subsidize gimmicky marketing claims and showy bottle designs, has made the most of the brand's made-for-these times positioning. The brand is 52% ahead of its projected sales for 2009 and on track to be the fastest vodka brand to reach 1 million cases in the U.S. ... Read the whole story > >
Retail
by Sarah Mahoney
The company is relaunching its Target-branded products under the name "Up &Up." The new brand will even ditch Target's famous bull's-eye logo in favor of a more visible arrow design. The launch started back in March with suncare products and will continue through the summer with a big marketing push and eventually include 40 product categories. ... Read the whole story > >
Financial Services
by Karl Greenberg The humorous TV spot, which features members of the International Quebradita Dancing Champions, is set in a night club, where patrons are watching a couple do elaborate aerial moves on the dance floor. Unfortunately, the woman, who gets twirled, spun and flipped, has lots of change in her pockets, which spills onto the floor, flies across the room, and sends everyone scurrying for safety. ... Read the whole story > >
Technology
by Aaron Baar
McAfee will promote the site through an extensive online and social media campaign that will include banner ads, trailers and some out-of-home ads. The out-of-home campaign will also contain a mobile code in which people can view trailers and receive updates on their mobile devices. ... Read the whole story > >
Food
by Karlene Lukovitz The line has 45% less sodium than its predecessor. Sodium content ranges from 430 to 890 mg and averages 220 mg per 3.5 ounces of product, versus 432 mg per 3.5 ounces in the discontinued meal kits. Skillet Creations, each containing two portions, are positioned as a convenient way for busy couples to prepare high-quality meals at home without high sodium levels. ... Read the whole story > >
Energy
by Karl Greenberg
To back the argument that passing the Climate Bill would create jobs, the American Wind Energy Association has launched a series of documentary-type web videos, and TV and print ads in its push to raise awareness about wind energy with a pragmatic pitch that suggests auto's loss is wind's gain. ... Read the whole story > >
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