Tuesday, March 17, 2009

Tuesday Night Marketing News

Let me be the last to wish you Happy St. Pat's!

At this moment, I'm downtown with my bride of 8 years, celebrating my anniversary with my Irish lass.

For everyone else, catch up on the latest from Mediapost:

by Aaron Baar
The outlet will also feature new technologies and services available from the telecom company, such as faster Internet services and an advanced home phone service that includes a handset from which one can IM, text and browse the Yellow Pages. Consumers will also be able to buy Comcast services and schedule installations at the store, much as they can from big-box electronics retailers. ... Read the whole story > >
by Karlene Lukovitz
Those who sign up to be Papa John's Facebook fans become eligible for a chance to win two tickets to this year's NCAA Men's Final Four in Detroit April 4-6, courtesy of Coca-Cola. To promote the campaign, Papa John's will advertise on Facebook the Monday after the Division I Men's Basketball Championship field is announced. ... Read the whole story > >
by Karl Greenberg
Volkswagen will activate with in-stadium, grassroots and national television programs. As part of the deal, MLS will use Volkswagen vehicles for special events and league operations as well as player appearances. Volkswagen will have entry to MLS content-generation platforms, and will have in-stadium exposure, on-site activation at select MLS games and a presence at MLS MVP awards, including full-season, MLS All-Star and MLS Cup recipients. ... Read the whole story > >
by Sarah Mahoney
"We have watched with amazement for years [the way] moms would come to Aeropostale with an older and a younger sibling, with the younger sibling desperately trying to fit into the merchandise that was obviously too big for them," says CEO Julian Geiger. "We are expanding and extending all of the things we've done well for the high school student to the elementary school student. We are enormously focused on this." ... Read the whole story > >
by Karlene Lukovitz
In addition to being embedded in the TV commercial and available on iTunes (packaged with a "making of" video), the single is getting saturation promotion that includes a global premiere on MySpace; mentions on 200 million Coca-Cola packs in Great Britain and France; and a music video featuring the artists that will premiere globally in May. ... Read the whole story > >
by Karl Greenberg
A new campaign will include traditional media and ads on WNBA.com and SPG.com. The hotel company will also offer SPG loyalty members access to WNBA games and events, and Starwood will be the official host hotel for marquee WNBA events including the WNBA Draft, WNBA Playoffs and the WNBA Finals. Also, players and staff from all 13 WNBA teams, and WNBA league personnel will stay at Starwood hotel properties for all league games. ... Read the whole story > >

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