From my email:
Automotive
by Karl Greenberg The idea was developed as a way to articulate the RX brand. "The inspiration started first with the product," says the executive media director at Team One. "The RX is all about driver-inspired, so in the media space, it was 'how do you we bring this driver-inspired concept to life?' And we got the idea of how people consume content online. It was hatched at the agency, inspired by the client's product and pitched to Time, Inc." ... Read the whole story > >
Pharma
by Les Luchter
This allergy season, the brand will donate $1 to the National Safety Council for every consumer who visits www.cleartodrive.com and takes an online pledge to drive safely. Claritin will also again sponsor Edwards on the NASCAR circuit. On April 26, he will drive the Claritin No. 99 Ford Fusion at the NASCAR Sprint Cup race at Talladega Superspeedway. ... Read the whole story > >
Beverages
by Aaron Baar "Dos Equis has been extremely successful in driving brand growth in our core markets," says the vice president of marketing. "We thought this was the year to take it national." This week, the brand will begin showing the man--whose "charm is so contagious they've developed a vaccine for it" and "whose legend precedes him, the way lightning precedes thunder"--in commercials running on national cable and broadcast outlets. ... Read the whole story > >
Retail
by Sarah Mahoney
New ads for the company's soft lines don't mean it is letting up on its marketing push in appliances, a key area for the retailer. It says its Blue Appliance Crew work, which began appearing last fall, will also headline in the new campaign. Sears' executives have reportedly credited that campaign with the company's first gain in appliance market share in several years. ... Read the whole story > >
Automotive
by Karl Greenberg Hyundai plans to issue a global guideline for all its subsidiaries and distributors worldwide in order to unify the look and feel of all of its sites. The change includes an advanced geo-targeting technology that automatically identifies and displays relevant country information based on user location. ... Read the whole story > >
Food
by Karlene Lukovitz
Bland tableside guacamoles are being reinvented as consumers look for fresh, healthy ways to snack. Freshly made, hand-mashed, chunky varieties that can be customized to taste with more/less onions, chiles and other seasonings are hot--and CCD stresses that marketers should look to apply the same lessons to many other types of food offerings. ... Read the whole story > >
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