All the marketing news in one convenient, clickable place from Mediapost:
Automotive
by Karl Greenberg Though it introduced the three-wheeled open-air roadster in test markets in the U.S. in late 2007, Can-Am is just now launching a marketing campaign that comprises print, outdoor, TV, POP and interactive elements. The 30-second TV spot on cable drives viewers to Spyder's Comcast Video-On-Demand channel. The effort will also dovetail with local search and online advertising of the same theme and sponsorships. ... Read the whole story > >
Research
by Karlene Lukovitz
In the 2008 CoreBrand Brand Power Rankings, the companies showing the largest jumps in rankings versus 2007 include Kellogg Company, Bayer, Visa, St. Jude Medical and MasterCard. Top companies showing notable drops in rankings include Starbucks, PepsiCo, General Electric and Procter & Gamble. ... Read the whole story > >
Retail
by Sarah Mahoney Total holiday spending should come in around $12.73 billion, but Easter dinner will be a pared-back affair, with consumers spending about $37.67 for the meal, compared to $41.09 last year. Easter flowers will bloom less brightly, with spending falling from $9.11 to $7.55. And, alas, Americans seem to think they will consume fewer than the normal 16 billion jelly beans sold annually, and say they will cut spending on candy to $16.55, down from $18.12 in 2008. ... Read the whole story > >
Financial Services
by Les Luchter
Activist groups are protesting company spokesman Magic Johnson's endorsement of the firm's "Money Now Loan," part of the category called "refund anticipation loans" and the tax service company suspended its quarterly dividend. But it did ink a nice deal with Walmart to be the exclusive in-store tax prep provider starting in 2010. ... Read the whole story > >
Telecom
by Aaron Baar According to a survey of more than 2,000 Americans contracted by the New Millennium Research Council, 19% of consumers with a cell phone have cut service in the last six months for recession-related reasons. Nearly 40% of the respondents who are on contract plans are likely to cut back on their cell phone plans and services if the recession gets deeper, according to the survey. ... Read the whole story > >
Automotive
by Karl Greenberg
Tying for first place in the J.D. Power and Associates 2009 Vehicle Dependability Study are Buick and Jaguar. The jump is a big one for Buick, from sixth place last year, and an even bigger one for Jaguar. The former Ford brand was in 10th place last year. Following in the top five rankings this year, Lexus is second place, followed by sibling Toyota with Ford's Mercury brand in fifth place. ... Read the whole story > >
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