Clickables from Mediapost:
Retail
by Sarah Mahoney The holiday shoppers are most excited about isn't Thanksgiving or Christmas. "More than anything, our research has found that people are looking forward to New Year's, and the ability to turn the page on a rough 2008, and look ahead to a new year, a new presidency, and a new start," says Iconoculture's Tim Henderson. "Consumers are ready and willing to move on, but they will need a little more confidence before they start spending again." ... Read the whole story > >
Automotive
by Karl Greenberg
"Versa is a core model for us and, because of that, we are putting resources behind it; it is a growth segment," says Nissan's Erich Marx, adding that, even with gasoline prices moderating, he doesn't see consumers losing interest. "We believe consumer insights have changed so we have a big opportunity with Versa. We think people will think twice for some time before they jump back into a full-size vehicle." ... Read the whole story > >
Food
by Karlene Lukovitz The new venture, called Hero/WhiteWave and based in Broomfield, Colo., will move Dean's WhiteWave business beyond its original soy (Silk) and organic milk products (Horizon) portfolio for the first time. Dean acquired WhiteWave from natural foods entrepreneur Steve Demos in 2002. ... Read the whole story > >
Financial Services
by Aaron Baar
At a time when many banks are retrenching their marketing plans, regional bank FirstBank is out with a whimsical and humorous advertising campaign. "We think when other banks are pulling back, we have a chance to stand out," says Brian Jensen, vice president of the Lakewood, Colo.-based bank. "If we can get you at a younger age, you'll stick with us." ... Read the whole story > >
Automotive
by Karl Greenberg "I don't think there's been any business that hasn't been challenged by the economy, but because dealers are looking for new revenue streams, there is a growing interest with what's going on [in the SEMA business] from OEMs; a down economy makes you look in other places for revenue," says a show spokesman. ... Read the whole story > >
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