As you are waiting for the election returns, you can catch up on today's marketing news:
Automotive
by Karl Greenberg "It seems to me the one thing we are pleased about is that October is over," said Jim Press, vice chairman and president at Chrysler. "October may have been a month that showed how low the industry can go. A lot of events made it very difficult for consumers to make a decision to buy a vehicle: the stock market, the election, the economy, the industry and the credit situation." ... Read the whole story > >
Retail
by Sarah Mahoney
TV spots are scheduled to break Sunday, and continue to feature Macy's eclectic team of celebrity designers, including Jessica Simpson, Martha Stewart, Carlos Santana, and Donald Trump. But the holiday spots are based on the 1897 New York Sun's famous "Yes, Virginia, there is a Santa Claus" editorial, and also include in-store "Believe" stations and a Santa letter drive with a potential million-dollar donation to Make-A-Wish Foundation. ... Read the whole story > >
Packaged Goods
by Les Luchter "The Meow Mix Think Like a Cat Game Show" promises "to test how well people can think like their cat" through quiz segments on general feline knowledge, plus interactive challenges where teams of cats and their owners "must work together to be successful." Eight teams of cats/humans will participate, following auditions over the summer in eight cities that drew more than 1,200 entrants. ... Read the whole story > >
Trends
by Karl Greenberg
Jim Gregory, the CEO of CoreBrand, a global brand consultancy headquartered in New York, sees U.S. automakers turning south, the stock market spinning back to north, and influence over industry and politics taking a decided shift to the Far East. Gregory, who predicts the Dow will recover to over 13,000 by the end of 2009, says governments like China, which are heavily invested in U.S. debt, will start to demand more influence. ... Read the whole story > >
Hospitality
by Nina M. Lentini
The campaign kicked off with a 60-second television commercial in North America on Sunday and will air on network and cable prime time programming, as well as on-line throughout November. Created by BBDO New York, the campaign features moments of anticipation, generosity and enjoyment at Hyatt properties throughout the world and introduces the phrase, "You're more than welcome." ... Read the whole story > >
Restaurants
by Karlene Lukovitz
"This is a smart competitive move on Dunkin Donut's part," says Reggie Bradford, CEO of Vitrue, Inc., which helps global Fortune 500 brands engage with customers through social media. "It shows that Dunkin' is listening to its audience, and it will help develop a persona for the brand in social media and a higher share of voice, at a low capital cost." ... Read the whole story > >
Sphere: Related Content
Posts
No comments:
Post a Comment