Just a round-up of a few Headlines from Mediapost.
by Wayne Friedman Election day was a bonanza for many media stocks. The biggest gainers included Viacom, which rebounded from some poor third-quarter earning results the day before, to gain 9% to $21.86. Time Warner also took off, up 8.3% to $10.83. ... Read the whole story
by Erik Sass
As Democrats celebrated Barack Obama's victory on Tuesday, pharmaceutical companies, ad agencies and publishers braced for a possible series of new restrictions on direct-to-consumer pharmaceutical advertising after the president-elect takes office next year. ... Read the whole story
by David Goetzl We're slowly becoming a digital nation, capable of ignoring ads. At nearly 40%, the San Diego market has the country's highest percentage of DVR homes--27% of all U.S. households now have the ad-skipping devices. The data from Nielsen also shows that 29 markets have DVR penetration rates passing 30%. ... Read the whole story
by Joe Mandese
Time Warner, one of the world's biggest media companies, reported solid third quarter results this morning, despite the impact of a languishing general economy and eroding global advertising marketplace. The results come as Time Warner has been spinning off assets such as its cable operations to remake itself into a smaller, but purely focused media content company. ... Read the whole story
by David Goetzl Nielsen data released Tuesday shows that the number of homes that are still unprepared for the coming digital TV transition has declined over the past month. It now stands at 7.7% of all U.S. homes--down from 8.4% in September and nearly 10% in May. ... Read the whole story
by Wayne Friedman
TV viewers were warming up for the big presidential election night, as they gave NBC and a special "Saturday Night Live Presidential Bash 2008" a major landslide on Monday night. ... Read the whole story
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