Friday, November 07, 2008

Friday Night Marketing News


A combination of bad news, good news, and neither. Just like the rest of the world.

Don't forget there are at least 4 new articles Saturday and 4 more on Sunday. Check back over the weekend!

Retail
by Sarah Mahoney
Once again, Wal-Mart Stores came out a winner, reporting that same-store sales in its U.S. Walmart division gained 2.2%, without gasoline sales, and that sales at its Sam's Clubs unit gained 3.6%. The Bentonville, Ark.-based retailer says it is seeing increases in store traffic as well, which it attributes to its "highly competitive pricing strategies." ... Read the whole story > >
Automotive
by Karl Greenberg
CEO Rick Wagoner's email tells employees to expect more white-collar job losses as well as some benefits. Chrysler has already announced a corporate-wide 25% reduction in workforce, and the firm's agency of record, BBDO, Thursday announced it is cutting its Detroit office by 145 people. ... Read the whole story > >
Beverages
by Karlene Lukovitz
"The costs of producing beer are high," notes Christopher Shanahan, research analyst, chemicals, materials and food, Frost & Sullivan, a marketing research firm. "Beer companies are still seeing the impact of high hops prices. The costs of aluminum are way up because prices have been driven up by many investors moving from stocks into metals." ... Read the whole story > >
Retail
by Les Luchter
Without alluding to it directly, the spot's ending -- and the final tag line "Don't Just Give a Gift, Grant a Wish" -- fits in nicely with Sears' new "Heroes at Home Wish Registry," which will award gift cards worth up to $550 to 20,000 to active-duty members of the U.S. armed forces and their families. ... Read the whole story > >
Automotive
by Karl Greenberg
"When people get into vehicles like G6, they see the thoughtfulness that went into the interior, the luxury cues and the feel that there wasn't skimping on the less expensive vehicles," says Strategic Vision's Alexander Edwards. "Consumers are saying they are absolutely delighted with the overall experience, and that has allowed Pontiac to move up." ... Read the whole story > >
Retail
by Sarah Mahoney
Ads are running on ESPN, Comedy Central and local network affiliates in key markets. Supporting print ads are running in men's magazines and feature real-life hero Jeff Kosoff, "and the first half of the true story of his potential attack by a pack of wild dogs." Ads direct readers to a microsite to find out happens. ... Read the whole story > >

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