Thursday, November 06, 2008

Thursday Night Marketing News

Must be the endless salad bowl.... (see the first story):

by Karlene Lukovitz
Cracker Barrel, which showed the highest value-index gain among all casuals for the month, seems to be benefiting from its first advertising campaign in about a decade. "Its message of being a 'home away from home' seems to be striking a chord in this poor economy," BrandIndex SVP and general manager Ted Marzilli observes. ... Read the whole story > >
Financial Services
by Aaron Baar
"With Philadelphia as a battleground, we knew there were going to be a lot of eyes looking at this," says LevLane's Bruce Lev. "Everything that's out there is speaking to the fact that it's all about starting now. With the election results, it really paid off beautifully." ... Read the whole story > >
by Sarah Mahoney
Same-store sales at the retailer gained just 0.4% in Q4, compared with an 8.2% increase in the prior year. Marketing experts in many categories are closely watching Whole Foods is a bellwether of organic performance, to see if the widespread acceptance that organic products have earned with consumers holds up in tough economic times. ... Read the whole story > >
by Karl Greenberg
As gas prices sink, will drivers go back to big vehicles? NPD Group says consumers plan to buy more fuel-efficient vehicles, but Experian points to the fact that the number of pickup trucks and sport utility vehicles on American roads has not changed a lot this year even with gasoline prices hitting $4. ... Read the whole story > >
by Karlene Lukovitz
The company attributed some of bread's gains to a high-visibility marketing campaign for Sara Lee Soft & Smooth breads, built around the "High School Musical 3: Senior Year" movie and launched at the end of last year's first quarter. ... Read the whole story > >
by Karl Greenberg
"We know there is still a demand for the luxury and performance of Infiniti automobiles, but with the negative consumer news of late, consumer perception is that there's no financing available," said Ben Poore, vice president of marketing for Infiniti. ... Read the whole story > >

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