From Mediapost:
Automotive
by Karl Greenberg In one TV spot, comedian Denis Leary says, "I figure the engineers who built the all-new '09 F-150 are probably the same guys we all cheated off of in science class. We're thinking about pizza; they're thinking about aerodynamic wake properties. Crazy smart. Take fuel economy, for example. They gave it 21 miles per gallon. You can't get a truck with better mileage." ... Read the whole story > >
Financial Services
by Aaron Baar
TD Banknorth and Commerce Bank, which merged six months ago, are looking to leverage the best equity of both--TD's tagline and Commerce's famous spokespeople--to present the merged entity in a new campaign starring Regis and Kelly. ... Read the whole story > >
Automotive
by Karl Greenberg Consumers still aren't putting fuel efficiency at the top of their must-have lists when they shop for a new vehicle, but they may want to. After all, they will be paying a little extra for fuel-efficiency and green powertrain technology as automakers scramble to meet new federal fuel economy standards in coming years. ... Read the whole story > >
Brand Marketing
by Les Luchter
The American Legacy Foundation and Susan G. Komen for the Cure called plans by Philip Morris to roll out new pink "Purse Packs" for selected Virginia Slims brands a "serious public health threat" and an "insult"--especially since the news arrived in October, when the color pink has come to be associated with National Breast Cancer Awareness Month. ... Read the whole story > >
Trends
by Erik Sass Close on the heels of a cheery forecast for ad revenue for digital out-of-home media, another research firm is forecasting comparable growth in the nuts-and-bolts end of the business, including making, installing and managing digital signage. Together, the two forecasts suggest that digital out-of-home will not only survive the current economic downturn, but see a significant boost by 2013. ... Read the whole story > >
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