A double dose tonight from a couple of Mediapost newsletters:
by Nina M. Lentini 
by Karl Greenberg 
by Mark Walsh Luxury Stores Putting Brakes On Store Openings
The Wall Street Journal, MSNBC/AP
The immediate fallout of the credit crisis on the high-end luxury market will be more hesitant store expansion, says the Journal.
That isn't stopping the Neiman Marcus Christmas "Book" from offering such goodies as a limited-edition 2009 BMW Individual 7 Series Sedan for $160,000. The AP reports on MSNBC that the retailer has made surprisingly few concessions to the financial crisis running from Wall Street to Main Street.
In fact, if you want to do your bit for the environment by cantering to upscale malls in horse country instead of driving, you can buy a stable of 12 to 15 thoroughbreds and have them stabled, trained and managed by Three Chimneys Farm in Versailles, Ky., for a mere $10 million. - Read the whole story...
Coldwell Banker Offering 10-Day Sale In Select Markets
Brandweek
Coldwell Banker has evidently found a way to herd the cats otherwise known as home sellers: on Friday it's launching a 10-day event that will reduce prices on homes for sale by up to 10% in most major U.S. markets. Half of Coldwell's 3,000 offices across the U.S. will participate in the event; home sellers retain final say on the price. Michael Fischer, SVP/marketing at Coldwell, held marketing positions at Nissan and Toyota before coming to Coldwell in February. - Read the whole story...
Culture Notes From All Over: Advertising As Art And Body Art
New York, Very Short List, The New York Times
The subhed to a New York magazine story about a guy who cuts and pastes subway-advertising posters to create political art says it all: "One man's vandalism is another's political art. Just ask Poster Boy, the Matisse of subway-ad mash-ups." Of course, they've been saying something like that since the days of TAKI 183's singular graffito.
Poster Boy, on the other hand, mixes and matches elements for different ads. The Iron Man logo in one ad, for example, was transformed into "IRAN=NAM." A NYPD recruitment-drive poster was transmogrified to read: "MY NYPD KILLED SEAN BELL." Subway workers are much quicker to remove the transmogrifications than they were to whitewash TAKI, but Poster Boy has a decided technological advantage to spreading his message .
Very Short List reports that more people would rather have the Harley Davidson logo tattooed on their leg than any other brand. The No. 2 and No. 3 brands in the poll conducted by Millward Brown -- Disney and Coke -- project a different cachet altogether. The article also contains a link to a fun history tracing the evolution of well-known logos.
An exhibit of tobacco advertising from the 1920s through the 1950s opens today at the Science, Industry and Business Library of the New York Public Library at Madison Avenue and 34th St. It's titled "Not a Cough in a Carload: Images Used by Tobacco Companies to Hide the Hazards of Smoking."
The first part of the title is borrowed from a slogan for Old Gold cigarettes, a brand that subsequently boasted in its ads of being "made by tobacco men, not medicine men," Stuart Elliott reports. The exhibit can also be viewed online .
A theme that runs throughout the advertising, according to Dr. Robert K. Jackler of the Stanford School of Medicine, is "the intent is to turn youth, ages 12 to 22, into youthful smokers."
The ads seem to blow smoke in the face of tobacco marketers who have ardently maintained that their only goal was to get smokers to change brands. - Read the whole story...
Suit Alleges Pfizer Spun Unfavorable Drug Studies
The Wall Street Journal
Documents and emails released this week in a lawsuit in U.S. District Court in Boston suggest that Pfizer's marketers urged the suppression of medical studies that reached unfavorable conclusions about the effectiveness of Neurontin, which the FDA originally approved as an anti-seizure treatment for epilepsy and in 2002 for one kind of pain related to shingles.
The papers suggest that Pfizer's marketers influenced the drug's scientific record to boost sales at least until 2003 by declining to release or altering the conclusions of studies that found no beneficial effect from Neurontin for various off-label conditions. - Read the whole story...
Drug Makers To Curb Cold-Medicine Sales
The Wall Street Journal
The Journal also reports that companies making over-the-counter cold and cough medicines have agreed to stop marketing the products for children younger than four, as part of an effort to reduce accidental overdoses. - Read the whole story...
Levis Hits 'Tonight Show' Pay Dirt With Viral Campaign
Adweek
Referring to Paul the Pincher, one of the character options in Levi's 501 jeans new "Unbutton Your Beast" viral campaign , "Tonight Show" host Jay Leno said Friday: "Let me tell you something, if you've got a crab claw coming out of your jeans, you might want to unleash some penicillin." The controversial Web campaign allows users to create and email phallic "monsters" that pop out of Levi's 501 jeans. - Read the whole story...
Ad Council Campaign Fights Gay Stereotyping Among Teens
The New York Times
The Ad Council will announce today a new campaign on behalf of the Gay, Lesbian and Straight Association -- Glsen (pronounced glisten) -- that aims to discourage bullying and harassment of teens who are gay, lesbian, bisexual or transgender. Some spots feature actress Hilary Duff and comedian Wanda Sykes. - Read the whole story...
Hyundai Will Take GM's Parking Spot For Oscars
Ad Age
Hyundai Motor America has purchased all of the six units abandoned by General Motors for next February's Academy Awards telecast. It may feature the upmarket Genesis.
As a sponsor of the Oscars for the past 11 years, GM spent some $13.5 million in ads for the event last year, or 10% of ABC's estimated $130 million annual award haul, according to Academy Award insiders. GM had also paid a premium to be the exclusive automotive sponsor of the Academy Awards telecast; it's unclear if Hyundai has also paid for such exclusivity. - Read the whole story...
Detroit 3 Put Focus On Fuel Efficiency In Ad Campaigns
Detroit Free-Press
I'm not quite sure how this qualifies as news, but it's the headline in a major Detroit newspaper so it must be. - Read the whole story...
Hurricane Victims Get Laundry Relief From P&G Staffers
The Cincinnati Inquirer
Toyota Applies Brakes On U.S. Output
Financial Times
Posts
No comments:
Post a Comment