Usually Sunday's are a time for me to prep for the upcoming week. This includes reviewing stuff that I didn't dig into last week.
Here's a few of them for you to check out also:
Chevrolet Goes Viral for Aveo5
College Promotion Asks Students to Post Video of Their Test Drives
DETROIT (AdAge.com) -- Chevrolet is trying a new twist on viral marketing. General Motors Corp.'s volume brand said it's offering up to 10 free rides a day to college students on six campuses in a Chevy Aveo5 hatchback and filming the experience.
FULL ARTICLEWill Max Factor Be the Next Reality-TV Star?
P&G Brand's Agency MediaVest Builds on Previous Successes in Branded Content
MADISON & VINE
NEW YORK (AdAge.com) -- "Blush: The Search for the Next Great Makeup Artist," a reality competition series making its debut Nov. 11 on Lifetime, may seem like the umpteenth entrant in the increasingly crowded fashion reality-TV marketplace. But its unique evolution as a TV series, pitched by Procter & Gamble media agency MediaVest, will help set it apart from the pack.
Celebrity Cruises' TV Campaign Delayed
Is Latest Move More Bad News for Element 79?
CHICAGO (AdAge.com) -- Amid the stock market tumble and economic uncertainty over the proposed government bailout of the financial industry, Celebrity Cruises has postponed shooting of a suite of planned TV ads, according to two people familiar with the matter.
Worried Rich Hit the Brakes on Ultra-Luxury Car Purchases
Sales Drop Attributed More to Psychology Than Finances
DETROIT (AdAge.com) -- The rich may be different, but maybe not all that different in the current economic climate. Sales of new vehicles in the $100,000 range are skidding, for reasons "more psychological than practical," said Susan Jacobs, president of auto consultant Jacobs & Associates. She said wealthy Americans are losing "that splurge mentality" in today's souring economic climate and predicted the top of the market will remain weak for some time.
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