Clickables from Mediapost:
Automotive
by Karl Greenberg "From the very beginning Infiniti was intended for just the U.S.," says an industry researcher. "But their volumes here aren't enough to keep the brand alive. Expanding into other markets with the same products at least amortizes sheet metal and interiors, and that goes a long way to bring expense down." ... Read the whole story > >
Technology
by Aaron Baar
The company is hoping the online promotion will attract a younger and more digitally savvy consumer to their site. To that end, it is not using traditional media to promote the site. Instead, it is approaching blogs and other sites that focus on viral video and superheroes. ... Read the whole story > >
by Karlene Lukovitz "Competition is getting tougher" within the FCR segment, summed up Darren Tristano, EVP of Technomic information services. "To continue competing successfully, fast-casual chains must align themselves even more closely with the needs of their target customers." ... Read the whole story > >
Telecom
by Laurie Sullivan
AT&T spokeswoman Alexandra Trask says consumers like to touch and feel things online. "We've seen a lot of success in physical digital and interactive experiences, such as [Microsoft] Surface and interactive stations, so it made sense to continue the experience online," she says. ... Read the whole story > >
Health and Beauty Aids
by Karl Greenberg "To date, what we have found through research is that while general market and Hispanic consumers are equally affected by scalp issues, Hispanic consumers tend to be more concerned with their appearance and strive to seek product solutions to remedy problems," says spokesperson Anelsie Ramos. ... Read the whole story > >
Strategy
by Sarah Mahoney
It can detect whether an emotionally charged ad--even a very good one--actually creates a disconnect from the brand's image. "Sometimes, the more emotion a spot has, the more negative impact it has," says MediaAnalyzer's Charles Boyar. "It can actually damage the way consumers feel about the brand." ... Read the whole story > >
Transportation
by Nina M. Lentini
Dynamic pricing allows guests to book any unsold seat, making black-out dates a thing of the past. Through www.virginamerica.com, Elevate members can access all the features needed to manage their travel online, including using points like dollars to book flights online, viewing points and credits, and tracking past and future flights. ... Read the whole story > >
Sphere: Related Content
Posts
No comments:
Post a Comment