Guerrilla Marketing Insight

From the Wall Street Journal:

How to Launch a Successful Guerrilla Marketing Campaign

Posted by Kelly Spors

Marketing doesn’t have to be — and often shouldn’t be — a big-budget expense. Often it’s the most creative, attention-grabbing marketing tactics that make the biggest splash.

As part of her WSJ Insight Exchange breakfast series (register for the next one in Austin, Texas on Nov. 13 here), Wendy Bounds spoke to people like venture capitalist and entrepreneur Guy Kawasaki and Anne Zehren of Common Sense Media about some effective guerrilla marketing campaigns and what made them so effective.

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