Thursday, October 09, 2008

Thursday Night Marketing News

Yum, a Burger bar.....

by Sarah Mahoney
The only bright spot: Walmart's same-store sales in the U.S., excluding fuel, gained 2% compared to the same period a year ago, even with hurricane season forcing many closures. And sales at the company's Sam's Club unit gained 4.6%. At Costco, sales gained about 6%, while rival BJ's Wholesale Club saw a gain of 5.6%. ... Read the whole story > >
by Aaron Baar
Several disease-modifying therapies could receive approval in the next few years. According to Decision Resource's Amy Whiting, Servier's Protelos could be approved by 2011, and off-label use of Novartis/Nordic Bioscience/Emisphere Technologies' yet-to-be approved SMC-021 could fuel the market. ... Read the whole story > >
by Karl Greenberg
The documentary-style TV spot shows the high-desert Avenue K, really a highway through the outback, as trucks, steamrollers, drill rigs and a road grader lay down a new strip of asphalt; team members (not actors) do the calculations on the road to determine spacing for the notes in the overture and create the proper grooves in the new asphalt. ... Read the whole story > >
by Les Luchter
The sponsors plan drives in the Los Angeles, Northern California, Houston and Chicago markets. "The idea is to give as many people as possible a chance to enter by taking the sweepstakes beyond the typical channels, and directly into the community," says the editor of Que Rica Vida magazine. ... Read the whole story > >
by Karlene Lukovitz
Particularly in the current economy, something like a noticeable price increase can have a "fairly dramatic" negative effect on a brand's value perception, and therefore its overall index ranking, says Ted Marzilli of YouGovPolimetrix. ... Read the whole story > >
by Karl Greenberg
Half of the dealers surveyed opined that follow-up and lead conversion will be more important than used vehicle or service departments in the current economic bog. Per the survey, 91% of dealers are either increasing or maintaining their Internet marketing spend, despite tighter budgets. ... Read the whole story > >

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