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Health And Wellness Category Defies Economy
by Sarah Mahoney
[Healthcare] While skyrocketing food and fuel prices change how consumers go about their day, those devoted to health and wellness products continue to go about their purchasing habits undeterred, according to a new study from the Natural Marketing Institute. - Read the whole story...
Kia Brings Out Trademark Humor For Borrego Campaign
by Karl Greenberg
[Automotive] Kia's new spot for the Borrego, its first body-on-frame SUV, continues the automaker's tradition of irony and self-deprecation in advertising--despite the new CEO's alleged disapproval of the company's sense of humor. - Read the whole story...
Fey, Scorsese Team Up For New AmEx Spot
by Aaron Baar
[Financial services] American Express has recruited comedienne Tina Fey and filmmaker Martin Scorsese for a new TV spot that highlights how its Platinum Card can "take care of you" when traveling. A corresponding print campaign will be shot by Annie Leibovitz. - Read the whole story...
Kohl's Launches Back-to-School Effort
by Karl Greenberg
[Retail] Department store chain Kohl's is launching a back-to-school campaign that ties in it with its existing "Inspired by Artists, Worn by You," effort. The "Inspired" campaign ties denim brands to pop culture and music stars and their products, a la Avril Lavigne and her "Abbey Dawn" line, and Tony Hawk's line of apparel - Read the whole story...
New Guidelines Recommend Reduced-Fat Milk For Toddlers
by Karlene Lukovitz
[health] Reduced-fat milk gets a leg up thanks to a new set of guidelines published by the American Academy of Pediatrics. According to the group, feeding children low-fat milk now can help prevent several health complications later in life. - Read the whole story...
Cadbury Becomes First Sponsor For MTV Interactive TV Poll
by Laurie Sullivan
[media] MTV Networks is trying to increase audience retention through commercial breaks with a new interactive poll feature. Viewers will be asked a poll question at the beginning of a commercial pod that they can answer via remote control, and the answers will appear when the show returns. Cadbury is the first sponsor. - Read the whole story...
Holiday Inn Reels In Biz Travelers With 'The Smart Show'
by Tameka Kee
[Tourism] Holiday Inn Express is launching a second season of "The Smart Show," a Web-based video series geared toward business travelers. Viewers will also find business travel and tech blogs, a crowd-sourced Deal of the Week (D.O.W.), as well as the chance to win a new car through the "Ultimate Road Warrior Challenge." - Read the whole story...
AutoTrader.com Taps Critical Mass
Target Readies Shaun White Line
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