Clickable Headlines from today:
Online Behavior of Older Americans Mirroring Younger Users’, Even Teens’
Some 76% of Americans over age 50 say the internet is an important source of information for them - up from just 51% five years earlier - according to findings from AARP and the Center for the Digital Future at the USC Annenberg School for...
TV Websites Grow More Popular, but Viewers Still Prefer TV Sets
Despite the growing popularity of viewing television content online, most adults (94%) who subscribe to cable or satellite television services prefer to watch television on traditional TV sets, according to new research by The Nielsen Company. According to the study conducted for the Cable &...
55% of US Adults Have Home Broadband, but 10% Use Only Dialup
Some 55% of all adult Americans now have a high-speed internet connection at home - up from 47% in early 2007 and 42% in early 2005 - and among those who use the internet at home, 79% have a high-speed connection and 15% use dialup,...
The Incentive Engine Not Making Much Sales Headway
by Karl Greenberg
[Automotive] Edmund.com's Michelle Krebs says that Chrysler's $2.99 per gallon deal will only go so far. "They are heavily weighted in SUVs and trucks, and don't have anything sub-compact to offset those losses," she notes. "The smallest thing they have is Dodge Caliber, and they don't have competitive mid-sized cars." - Read the whole story...
Report: Gas Prices To Clobber Convenience Stores
by Sarah Mahoney
[Retail] "C-stores must prepare for a future retail landscape that will be filled with an increasing number of small-store concepts that home in on convenience," TNS Retail Forward reports, so they must add some kind of "destination appeal" beyond being near the gas pump. "Ultimately, convenience stores that reduce their reliance on gasoline by focusing efforts inside the store will be best positioned for the future." - Read the whole story...
Packaged Facts: More Pets Getting A Raw (Food) Deal
by Karlene Lukovitz
[Research] PF expects the fresh category to grow at a more modest CAGR of 23% over the next five years, to reach sales of $473.4 million by 2012. While that's still a relative drop in the water bowl against traditional pet foods' billions, the fresh growth rate significantly exceeds the 5% to 6% annual sales growth of the pet food market as a whole. - Read the whole story...
Allstate Targets The Worried Middle Class, Offering Help
by Laurie Sullivan
[Financial Services] While the bulk of the campaign runs nationally, television, radio and some out-of-home advertising such as wall ads, branded lunch trucks and pharmacy bags support a regional test campaign in Detroit. The TV ad features brand ambassador Dennis Haysbert, who portrayed the first African-American U.S. president on Fox's "24." The message: "Whatever you have, wherever you are, Allstate can work with that." - Read the whole story...
New Chili's Campaign Peppers In Some Brand Equity
by Nina M. Lentini
[Restaurants] The chain's emphasis on its bold flavors and fun atmosphere in its advertising campaigns since signing on Hill Holiday last year has helped Chili's "hold its own in the hard-hit casual segment by capitalizing on Applebee's weakness," according to a recent report by Research and Markets of Dublin, Ireland. - Read the whole story...
New-Vehicle Buyers Likely To Seek Out Online Content
by Karl Greenberg
[Research] Sixty-eight percent of car shoppers go to the Web to get information on television shows, and the reach of online television show content among new-vehicle buyers has increased by 22% since last year. The firm says TV show content, travel-related information and general news are the top three kinds of info new-vehicle buyers look for online. - Read the whole story...
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