Clickables from Mediapost today:
Rebate Checks Help Lift Struggling Retailers
by Sarah Mahoney
[Retail] The federal rebate checks sent out this summer are bringing economic relief not just to the taxpayers who've received them. Consumers last month took their rebate checks to the mall, and major retailers are reporting their strongest gains in more than a year. - Read the whole story...
Chik-Fil-A Celebrates Cow Appreciation Day
by Karl Greenberg
[Restaurants] Today is Cow Appreciation Day. No, not a holiday dreamed up by the American Meat Institute, but a four-year-old marketing program from Atlanta-based fast-food chain Chick-Fil-A. The one-day promotion, an extension of its 14-year-old "Eat Mor Chikin" campaign, via The Richards Group, Dallas, dangles a free meal to anyone who enters a Chick-Fil-A restaurant dressed as a cow. - Read the whole story...
The Art Of Food Labeling
by Karlene Lukovitz
[Food] Today, food marketers need to understand not only which claims and wording are appropriate for their products, but which resonate with distinct groups of consumers, says Ramin Ganeshram, director and consumer strategist, food/beverage for trend-spotting/analysis firm Iconoculture. - Read the whole story...
Eastman Kodak Partners With Nascar and Universal
by Laurie Sullivan
[Promotions] Eastman Kodak wants to connect with action/adventure movie fans, so the more than 100-year-old company has partnered with Universal Pictures to promote the studio's latest movie at the NASCAR Sprint Cup Series race at Chicagoland Speedway. - Read the whole story...
Frozen Novelties Could Soon Outpace Ice Cream
by Karl Greenberg
[Foods] Ice cream may rule dessert freezers, but as the overall category grows in coming years, ice cream will stay flat while novelties - sandwiches, bars and the like - and yogurt see growth, says Chicago consultancy Mintel. - Read the whole story...
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