Last week, this came in my email from the folks at Small Fuel. After reading it and bobbing my head up and down in agreement, I decided to give it to you in bite size chunks over 3 days.
So let's get started:
The 3 Phases of Successful Marketing
Expert marketers know that the true goal of their craft isn’t simply to land the initial sale; instead, it is to cultivate an ever-growing base of loyal repeat customers. But many people have a hard time getting the customer to feel satisfied and ready to do business with them again, never mind getting customers so satisfied they’ll spread the word about their offerings.
To make sure you don’t leave money on the table, you need to give your customers the attention and service they deserve at all three critical transaction points: Before, During and After the sale.
Read on to discover if you are doing all the right things that turn a one-time customer into a consistent stream of income for your business.
The First Stage: Before The Sale
When customers first discover you, they are looking for solutions to their important problems. They don’t want to have high-pressure sales tactics forced onto them. Instead, they want to feel that you understand them and are speaking their language. They want to know that you are more than capable of helping them deal with their need, and that they are dealing with someone with the experience and track record to deliver on their promises.
In short, they want to trust you. And the way to develop customer trust is to focus on understanding them rather than making them understand you. Take the time to provide them with all the information they need to make an educated choice about whatever it is that you’re selling. Help them see that you care about helping them make the right choice rather than reaching for their credit card.
Today’s consumer is jaded, skeptical, and less willing than ever to take you at your word. But actions speak louder than words, so make sure yours prove that you are interested in building a long-term relationship with your customers. Inform them. Enrich them. Give them something for free. Do this right, and the battle for the sale is all but done (without pressuring the customer at all).
Tomorrow, Part 2!
| SmallFuel Marketing, Inc. 126 E 2nd St, Suite A, Media, PA 19063 Copyright (C) 2008 SmallFuel Marketing, Inc. All rights reserved. |
Posts
No comments:
Post a Comment