Clickable headlines that I found in my frig from Thursday. (Or email.)
Skechers Pins Turnaround On American Idols' Cook
by Laurie Sullivan
[Fashion] Skechers USA on Wednesday unveiled its new celebrity spokesperson: David Cook of American Idol fame. The sneaker company is hoping the vocalist can reverse its recent bad fortunes, but some marketing execs say not so fast. It's the category that's in trouble, not just the company--which may be too much to ask of even an American Idol. - Read the whole story...
Virgin Money Unveils 'Lender Blender' To Help Struggling Students
by Aaron Baar
[Financial Services] Virgin Money USA is trying to make life a little easier for parents with children entering college with its Lender Blender, an online tool that lets consumers plug in their school and financing options to learn their "blended rate." - Read the whole story...
Budget-Challenged Vacationers Going Online For Bargains
by Karlene Lukovitz
[Tourism] With gas prices going through the roof, vacationers are trying to save money any way they can. According to a recent poll, going online to find bargains is increasingly one of the most popular ways. - Read the whole story...
Unilever Goes 'Understated' With Interactive Films
by Karl Greenberg
[Health and Beauty Aids] Unilever this week began running short comedic films on interactive TV with the tag line "Make an Understatement." The marketer follows its own advice, keeping the branding to a minimum. - Read the whole story...
Struggling Coldwater Cuts Ads To Focus On Clothes
by Sarah Mahoney
[Retail] As women's apparel takes an unusually large hit in the economic downturn, retailer Coldwater Creek is pouring money not into advertising, but its product, which the company admits has grown tired. - Read the whole story...
Ciao Bella Takes Its Ice Cream On Tour
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