Clickable Sports News from Mediapost. This is just confirming the move from traditional print to other newer media...
ESPN Growth 'Bullish' Says Disney Exec
Reuters
Disney sports chief George Bodenheimer says he is optimistic about growth prospects for cable network ESPN, which in recent years has been the main engine for Disney's operating income.
"Ratings are up, and I am bullish on ESPN's continued advertising (growth)," he says. "We're peddling as fast as we can on every business that serves sports fans."
Bodenheimer declines to give growth targets but says that overall, "The entire pie to sports consumption is growing, and ESPN is continuing to ride that wave." - Read the whole story...
Sporting News Is No Longer Weekly
Advertising Age
The nation's first weekly sports magazine will cut its publishing schedule from weekly to every other week, beginning Sept. 1. The reformatted print publication will come in a larger, glossier format and will focus more on features than breaking news.
In July, Sporting News will begin publishing a free daily online newsletter in PDF format, featuring blue-chip contributors, such as former athletes John Elway and Rick Barry, New York Yankees owner Hank Steinbrenner, and sports blogger Will Leitch.
The print magazine's rate base is also being cut to 600,000 from 700,000 this summer. Executives say the shift will eliminate "questionable" agent-driven subscription copies. American City Business Journals acquired Sporting News in 2006. - Read the whole story...
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