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Super Bowl Spots Hit $3 Million
Adweek
NBC is selling 30-second Super Bowl spots in next year's game for $3 million, which is about 11% higher than the average $2.7 million that Fox got for this year's game.
Fox reportedly received $3 million for one or two spots in the February 2008 telecast, but that was late in the selling process, when prices tend to go higher.
NBC is not even halfway through; it has sold about 30% of the Super Bowl inventory, mostly in multiyear deals struck earlier.
Insiders say NBC could possibly end up with an average of $3 million per unit. "Right now $3 million is the benchmark," says one source. - Read the whole story...
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