Friday, April 04, 2008

Who's Reading the News?


My wife has a basket in our living room of magazines that she is saving for one reason or another.
I have a stack of business papers and magazines in my office. Will either of us ever read our magazine collections cover to cover? It's doubtful.

Recently I wrote about the future of the magazine business and other advertising mediums. You can click here to read it if you missed it.

The Wall Street Journal's Rebecca Dana has a story about the evolution of news magazines:

What's Next for Newsmagazines?
The weekly newsmagazines have been declared dinosaurs as far back as the late 1980s. But now that 111 employees at Washington Post Co.'s Newsweek have taken buyouts, including many longtime editors, it's clear that their cultures are finally being blown up and reinvented. And some say that's not such a bad thing. more »

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