Friday, April 04, 2008

Shifting Advertising Dollars


Here's a report card comparing last year with 2006:

2007 Ad Spend By Media

Media Category 2006
vs. '07
Change
Internet 18.9 %
National Magazines 7.6 %
Outdoor 7.2 %
Nat'l Sunday
Supplements
4.9 %
National Cable TV 2.2 %
Spanish-
Language TV
1.5 %
Network TV -1.5 %
Local Magazines -1.7 %
Spot Radio -2.0 %
Spot TV Markets
101-210
-2.6 %
Network Radio -3.9 %
B-to-B Magazines -4.0 %
Local Sunday
Supplements
-4.9 %
Spot TV Markets
1-100
-5.1 %
Local Newspaper -7.5 %
Nat'l Newspaper -7.7 %
Total Ad Spend 0.6 %

Source: Nielsen Monitor-Plus. Syndicated TV and FSI Coupons were excluded due to methodology changes. Newspaper reflects display ads only.

Sphere: Related Content

No comments: