Monday, March 31, 2008

Radio and Newspaper News

These are from my email from Mediaweek:

Network Radio Turns Up Ads
Network radio is undergoing a renaissance. At a time when the economy is squeezing local advertisers and local media, the medium—with its attractive efficiencies, targeted reach and greater accountability—is thriving. Katy Bachman has the report on more »

Newspapers Suffer Biggest Ad Revenue Plunge in 50-Plus Years
According to new data released by the Newspaper Association of America, total print advertising revenue in 2007 plunged 9.4 percent to $42 billion compared to 2006--the most severe percent decline since the association started measuring advertising expenditures in 1950. Jennifer Saba of Editor and Publisher has the story. more »

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