Wednesday, September 07, 2011

Wednesday Night Marketing News from Mediapost

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by Karl Greenberg
Eisuke Tsuyuzaki, chief technology officer at Panasonic, spoke to Marketing Daily from the U.S. Tennis Center in Flushing, Queens, where Panasonic is a sponsor, and is involved in 3D broadcasts of U.S. Open tennis matches. ...Read the whole story >>
by Tanya Irwin
The 249 CMOs of U.S. companies said they will increase their spending on social media from its current level of 7.1% of their overall marketing budget to 10.1% over the next year and to 17.5% in the next five years, dispelling the notion that social media is just a fad. ...Read the whole story >>
by Karlene Lukovitz
Claussen Pickles is building on the success of its ad campaign spoofing cold-climate explorers with a new Facebook contest offering a grand prize of a trip for two to Alaska or Iceland. The main focal point of the Kraft Food brand's "Journey to the Claussen Pickles" campaign are YouTube-hosted videos. ...Read the whole story >>
by Sarah Mahoney
"We know retaining customers is important, but what surprised us in this research is that the top 100 CPG brands could have grown four times faster if they had just hung on to the customers who were inclined to be loyal," says Todd Morris, EVP/ brand development for Catalina. ...Read the whole story >>
by Karl Greenberg
Lexus says there will also be an online video that goes into more detail about the use of digital crash modeling using virtual test subjects, and the company is doing its first-ever iAd extension that spotlights Lexus' LFA supercar with digital games for iPad, iPod Touch and iPhone that tests users' reaction time and concentration. ...Read the whole story >>
by Karlene Lukovitz
In addition to asking respondents to rank chains on various criteria, Zagat asked them what they think about government mandates requiring fast-food/chain restaurants to display calorie counts. The results seem to have significant implications for chains. ...Read the whole story >>
by Aaron Baar is taking its Claymation mascots (and a live-action stuntman) to the extreme to showcase the company's mobile booking application with a new multimedia marketing campaign, featuring a stuntman booking a hotel while falling through the air at 115 mph. ...Read the whole story >>

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