Friday, September 09, 2011

Friday Night Marketing News from Mediapost

Click & read:

by Karlene Lukovitz
The U.S. and other developed markets have moved into "stagflationary" mode over the past six months, and the lack of growth has created a pricing dilemma for CPG companies, Hugh Johnston, PepsiCo's CFO, told attendees at a Barclays Capital investor conference this week. ...Read the whole story >>
by Sarah Mahoney
Some 57% of the women included in the survey say managing household finances is their biggest concern; when asked the same question two years ago, they were most worried about not having enough time. And compared to men, women are 21% more likely to feel anxious about the future, and 44% more likely to feel a great deal of stress in their lives. ...Read the whole story >>
by Aaron Baar
"Design is very key, clearly. It's not really surprising the newest, latest, greatest technology impacts scores; that's always been the case. But you have to have the right combination. If you have a lightweight phone, but the thickness is not where it should be, it can affect satisfaction," says Kirk Parsons, senior director of wireless services at J.D. Power. ...Read the whole story >>
by Karl Greenberg
It's about the experience. Cadillac, which has staked out a performance positioning and upped its commitment to racing, is getting consumers into its vehicles with several simultaneous programs that involve culinary elements, racetracks, golfing -- and of course, test drives. ...Read the whole story >>
by Karl Greenberg
The New York Motorexpo will actually be the fourth iteration of an auto show program launched in London in 1996 by the Aspect Partnership with London's Canary Wharf Group. Besides New York and London, Motorexpo now does similar shows in Los Angeles and Toronto under the aegis of Brookfield Office Properties. ...Read the whole story >>
Financial Services
by Tanya Irwin
The grants support a minimum of an eight-week running program that will conclude with a running event. Schools will receive $1,000 immediately from the ING Community Fund, with additional funds granted based on the participation in the program. ...Read the whole story >>
by Sarah Mahoney
A spot featuring the glamour-puss quarterback, shot mostly from the knees down, is scheduled to break on Monday Night Football when Brady's New England Patriots play their first regular season game against the Miami Dolphins. ...Read the whole story >>

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