Tuesday, September 06, 2011

Tuesday Night Marketing News from Mediapost

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by Karlene Lukovitz
The new engagement device playing on that theme: The brand and Shannon are "urging dictionary publishers" also to redefine candy, and are asking fans to join this "mooovement" by submitting their own definitions of Skinny Cow Candy via the brand's Facebook page. ...Read the whole story >>
by Karl Greenberg
The company's presence at the U.S. Open involves a consumer-facing exhibition of Panasonic 3D TVs, IP TVs, and audio equipment at the venue. Perhaps more importantly, it also involves a deal with CBS and others covering the event to shoot matches in Arthur Ashe and Louis Armstrong stadiums with Panasonic 3D cameras and equipment. ...Read the whole story >>
by Sarah Mahoney
The company is celebrating the effort with a cocktail event on September 8, Fashion's Night Out, at its Fulton Street Store in Brooklyn, which is scheduled to feature the ladies from TLC's reality TV Show "Big Sexy." In addition to checking out the new line, guests will have a shot at winning $500 gift card and photo shoot with Plus Model Magazine ...Read the whole story >>

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